Railway is an upcoming customer loyalty and merchant POS app for the tablet form factor. Through Railway, users are rewarded for shopping at their favorites stores. The merchant portal provides a way for owners to customize customer rewards and create digital punch cards. An interesting feature of Railway is that it makes use of bluetooth beacon technology that can detect when users are near the store front.

I worked with a creative director and visual designer at United Future to help the client define the interaction for the merchant portal. My wireframes acted as the blueprint for the visual designer and creative director to create the final PSD mock-up’s.


We held meetings with the client to discuss needed design changes based on the wireframes. I was added to the project after many design decisions were already made. Overall, the client was looking for new modern interaction design paradigms to add to the current repertoire.

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