{"id":589,"date":"2021-07-05T22:01:01","date_gmt":"2021-07-05T22:01:01","guid":{"rendered":"http:\/\/wux.io\/wuxio\/?p=589"},"modified":"2021-07-10T13:49:54","modified_gmt":"2021-07-10T13:49:54","slug":"toyota-for-families","status":"publish","type":"post","link":"http:\/\/wux.io\/wuxio\/toyota-for-families\/","title":{"rendered":"Toyota for Families"},"content":{"rendered":"\n

One of the major safety concerns in the industry is that the child car seat is installed incorrectly half the time. So, the higher executives at Toyota started an initiative to promote the education for child car seat installation. Toyota for Families has been a joint effort between Toyota engineers and the Toyota Owners team. It’s the perfect example when a single digital touch point can be so instrumental in improving the in-vehicle safety of our customers.<\/p>\n\n\n\n

\"Preview<\/figure>\n\n\n\n

Visit the live site for Toyota for Families<\/a><\/p>\n\n\n\n

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Role<\/h5>\n\n\n\n

As the lead UX personnel, I was responsible for auditing the existing printed manual to identify technological dependencies with child car seat configuration. This helped to establish the user flow and navigation. For the pilot, Toyota for Families was available solely for the 2021 Sienna.<\/p>\n<\/div>\n\n\n\n

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Collaborators<\/h5>\n\n\n\n

Visual Designer
Producer
Business Analyst
Account
Associate Creative Director
Engineers
Copy Writer<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Process<\/h5>\n\n\n\n

The content partner created video instructions for every single permutation of vehicle seat configuration within the Sienna. The visual design team followed suit in the long arduous effort. Child car seat configuration options include:<\/p>\n\n\n\n

  1. Sienna model \u2014 7 or 8 seats <\/li>
  2. Row selection \u2014 2nd or 3rd row<\/li>
  3. Vehicle seat \u2014 driver-side rear, center, or passenger-side rear<\/li>
  4. Car seat type \u2014 forward-facing, rear-facing, or booster seat<\/li>
  5. Attachment type \u2014 seat belt or lower anchors<\/li><\/ol>\n\n\n\n
    <\/div>\n\n\n\n

    When the visual designer produced assets for the dozens of permutations, there were bound to be errors. As a UX designer, I developed asset naming conventions to ensure that the team stayed organized. I also helped conduct user acceptance testing to identify errors in the assets.<\/p>\n\n\n\n

    Another challenge was developing the user flow for the vehicle seat configuration. In this process, the user would select their preferences in the steps 1 \u2013 5 above. The process wasn’t so clear-cut as conflicts exist between vehicle seat and child car seat selections. I was tasked with identifying all dependencies and developing mechanisms for error prevention. My solution was to use dialogue modals to resolve conflicts as they arise.<\/p>\n\n\n\n

    A user flow diagram was a useful tool to delineate all the user paths when conflicts arise and paths of resolution. The flow diagram guided the design for each step.<\/p>\n\n\n\n<\/p>\n

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